Manuel Ortiz Williams

Design Director focused on branding and identity systems, marketing communications, and experiences.  

From 2016 to 2021, helped established Goods & Services, a full-service design firm in Atlanta, Ga., with now 40+ employees and offices in NYC, ATX, and CHS. My focus has been on building the design practice and delivering work for client partners such as Glint, IEX Group, J.P. Morgan Asset Management, and The Coca-Cola Co.

At Goods, led The Coca-Cola Co. new corporate identity solutions, collaborated on the latest AHA Sparkling Water product line and SmartWater infused flavors. Also, launched Glint’s Go Ahead Love Your Job campaign, Glint’s People’s Success Summit, and delivered on Splunk’s Self-Service Cloud Platform prototype.

In my free time enjoy working on a logo book that highlights Puerto Rican Graphic Design, helping friends start their brands and businesses, and riding my motorcycle across North Georgia and the Atlanta area.